And more importantly, will using this technology increase sales on your website?

How it works.....An overview of McAfee's Vulnerability Auditing Process -

HACKER SAFE certification is achieved by passing rigorous daily network security audits. The certification process is completed in six steps. The first steps are the vulnerability audits; comprised of Dynamic Port Scanning, Port-level Network Services Vulnerability Testing, and Web Application Vulnerability Testing. The final steps are alerts stages when and if vulnerabilities are detected. Additionally, if vulnerabilities are found clear remediation management using our extensive vulnerability management portal are suggested. The final result creates a highly focused, effective, pro-active security solution.

HACKER SAFE certification - McAfee's patent pending security auditing technology allows the HACKER SAFE mark to appear only when a web site's current security status meets the highest published government standards. A maximum of 72 hours is allowed to patch vulnerabilities before the certification mark is replaced by a single-dot "clear" gif image. The certification mark will reappear as soon as a new audit is passed. HACKER SAFE certification is fully accredited to meet the scanning requirements for the Payment Card Industry (PCI) standard.

When you display the HACKER SAFE certification mark, you not only increase sales by increasing shopper confidence, you build your brand with the security seal seen on more top sites than any other. Hacker Safe is the leader in monitoring hacker activity to e-commerce websites.

• Currently HACKER SAFE is used by over 80,000 websites
• Seen on over half of the Internets' TOP 500 (as reported in Internet Retailer Magazine)
• Proven in over 800 studies to outperform other seals
• Automatic listings in HACKER SAFE Merchant Directory on-line
• Hacker Safe is a McAfee owned company, a known leader in security
• Join the ranks of other well known companies such as Yahoo!, HP and Sony
• Hacker Safe is a standard setter for protocols

Goodbye hackers - hello customers

Build the trust that builds your business. Start boosting sales today by certifying your site HACKER SAFE.

Eye Level is Buy Level

In traditional retailing, merchandise display is critically important. "Eye level is buy level" is a retail merchandising mantra that has reliably stood the test of time. Products that are stocked at eye level sell better than anywhere else because this is where consumers look first. Walk into any grocery or drug store and you will find the best-selling products positioned at eye level.

Place the HACKER SAFE logo near the search, main navigation or check out features in clear view for browsers.

Do you offer free shipping to your customers? On most sites, free shipping offers are positioned high above the fold on the home page to induce shoppers.

What are the causes of reduced sales, and how can I turn that around?

First, online retailers emphasize free shipping offers because research data consistently shows that the cost of shipping is cited by consumers as one of the main reasons they do not purchase.

Second, studies show that in fact, only one other reason is more frequently cited by consumers during research surveys fear of credit card theft by hackers. What would happen if you reduced or eliminated that fear of credit card fraud? The answer is clear, logical and easily anticipated.

If you emphasize security in order to reassure customers, this will be a good blended advertising and marketing partnership with HACKER SAFE.

How consumers react to your HACKER SAFE certification depends on whether you emphasize the importance of your security.

Does placement affect the higher conversion rates? Yes, if certainly does. Over 4 times higher conversion rates when the image is prominently displayed.

Place your certification above the fold:

• Make sure the HACKER SAFE image logo appears on the home page and on all catalog page.
• Make sure the Hacker Safe image logo is at eye level, or really is buy level. The same holds true for the importance of certifying your security.

The ROI of Building Trust...

Here are a few actual examples from well established brand name companies who have successfully used Hacker Safe technology, and posted the logo prominantly on their websites.

Petco conducted an A/B sales analysis in of several image placements - from in the footer to high in the nav-bar. They experienced an 8.8% increase in sales.

New Line Cinema on-line merchandise store experienced a 15.9% increase in sales after placing the hacker Safe logo.

Warner Brothers online store the WBShop posted a 19.1% increase after using the logo.

NBCshop e-catalog store posted a 4.4% sales increase after using the Hacker Safe logo.